Dasavatharam & Kuruvi go hand in hand in US!
Now a days, there are various types of publicity stunts, remember the Tiffin box and t-shirt episodes for Tashan! But, this time, the style is not only good but also impressive and doesn’t need adding extra props as well. In the US, the current trend is to show the trailers of two big films are to be shown together. so, following this trend, the distributors for Kamal Haasan’s Dasavatharam in the US are showing the trailers of Vijay’s Kuruvi and with it goes the trailer for Hassan’s film
Vijay’s Kuruvi is first big Tamil release in the US this summer. This was an ideal decision to showcase two films together so Kuruvi and Dasavatharam will help promote each other. Though this trend is not absolutely new, it has already been tried out by Rajinikanth for his film Sivaji and his daughter’s Sultan- The Warrior. But it isn’t really possible for all big releases because of the ego clashes among the heroes. Oscar Ravichandran is also planning to showcase his Vaaranam Aayiram, directed by Gautham Menon with Dasavatharam.
